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Conversion Tracking

A free tool in your Google Ads account that can help measure how clicks on your ads lead to meaningful actions such as sales or leads. A conversion occurs when an ad click or other interaction with your ad leads directly to a behavior that’s valuable to you, such as a purchase, newsletter sign-up, phone call, or download.

Why is important tracking conversions?

It’s important to track conversions because they can give you insight into how the performance of your ads relates directly to the success of your business. Conversion tracking can also help identify which ads and keywords are most successful for your business.

What is a conversion tracking pixel?

A conversion pixel is a piece of JavaScript code that places a blank 1 x 1 pixel image on your website. Conversion pixels are used to track whether or not a person has landed or converted on a specific web page.

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Help Topics

Conversion Tracking

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How do you conduct market research to reveal business opportunities?

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