Social Media Sensing

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Country Reach

The share of reached online population in a particular country.

How is reach calculated?

Reach and frequency of exposure are also two of the most important statistics used in advertising management. When reach is multiplied by average frequency a composite measure called gross rating points (GRPs) is obtained. Reach can be calculated indirectly as: reach = GRPs / average frequency.

How is Facebook reach calculated?

So, the commonly known organic reach equals the unpaid reach which equals the total reach minus paid reach. However, Facebook has a slightly different definition of organic reach. Facebook defines organic reach by the number of people who visited your page or saw your page or one of its posts in news feed or ticker.

What is the difference between Reach and impressions?

Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. However, an impression means that content was delivered to someone’s feed.

How does Instagram calculate reach?

Along with total reach, you want to be tracking your Reach Rate. This is the percentage of followers that see your post. You can calculate it by dividing the total reach of a post by your total number of followers. For example, if you have 300 reach and 1000 followers, your reach rate is 30%.

How to increase the reach on Instagram?

Instagram is hands down a great tool for business owners, bloggers, and brands alike. All the visuals give us insight into other lives, charities, news, and our favorite brands. You may want to increase your IG (Instagram) followers for your personal profile and business page. Knowing how to gain more publicity and a larger following takes time, dedication and some strategic planning on your part. Read the full article for more details.

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