Cross-Channel Tracking

Cross-channel tracking is the practice of deploying messages across various channels, for example: social, search, and email, and monitoring their performance. It also involves monitoring how different channels influence and amplify each other.

What is cross channel attribution?

In today’s more measurement-focused marketing world cross-channel attribution is a hot topic. Briefly, this is the science of using advanced analytics to allocate proportional credit to each marketing touch point across all online and off-line channels, leading to a desired customer action.

How do online retailers handle the cross-channel fulfilment?

These days, online retailers sell on multiple channels to form a strong customer base. However, if the retailers aren’t able to manage those channels in an efficient manner, then the strategy can fall flat for them. So, more and more retailers are now using online order management system to manage their sales. See the full article for more details.

What is a cross channel consumer?

Cross-channel customer experience happens when a company uses all of its channels in a seamless, consistent way to interact with its customers. The key to successful cross-channel customer experiences across all consumer touchpoints (email, websites, social media, mobile applications, etc.) is consistency.

What is cross platform attribution and why is it difficult?

Attribution has never been easy and the increase in multi-device usage just makes things harder for marketers. The main reason why cross-device attribution is hard to achieve is because there is no accurate way to identify the same user across different devices.