Help Topics

Cross-Channel Tracking

Cross-channel tracking is the practice of deploying messages across various channels, for example: social, search, and email, and monitoring their performance. It also involves monitoring how different channels influence and amplify each other.

What is cross channel attribution?

In today’s more measurement-focused marketing world cross-channel attribution is a hot topic. Briefly, this is the science of using advanced analytics to allocate proportional credit to each marketing touch point across all online and off-line channels, leading to a desired customer action.

How do online retailers handle the cross-channel fulfilment?

These days, online retailers sell on multiple channels to form a strong customer base. However, if the retailers aren’t able to manage those channels in an efficient manner, then the strategy can fall flat for them. So, more and more retailers are now using online order management system to manage their sales. See the full article for more details.

What is a cross channel consumer?

Cross-channel customer experience happens when a company uses all of its channels in a seamless, consistent way to interact with its customers. The key to successful cross-channel customer experiences across all consumer touchpoints (email, websites, social media, mobile applications, etc.) is consistency.

What is cross platform attribution and why is it difficult?

Attribution has never been easy and the increase in multi-device usage just makes things harder for marketers. The main reason why cross-device attribution is hard to achieve is because there is no accurate way to identify the same user across different devices.

Free Pre-Assessment Request

Do you want to know how your competitors are doing business?

Tell us a little about yourself below to gain data for free

Hi What’s your name?


Hi [First Name], what is your company’s name and website?



Is your company looking for any data on the following services:



Gotcha! Do you want to monitor any specific competitor or market?

List of Competitors

  • Add competitor…



Finally, what’s your email address and your phone number?



Your Data is on the Way!

Our data scientists team is working for you by collecting data and we’ll come back to you shortly with a pre-assessment and proposal.

WYgroup BI uses the information you provide to us to contact you about our relevant content, products, and services . You can unsubscribe from communications from HubSpot at any time. For more information, check out WYgroup’s Privacy Notice.