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Cross-Device Marketing

Cross-device marketing is the process of collecting data from consumers’ usage across a variety of devices, including desktop, tablet, and mobile, and then analyzing the data to efficiently serve ads where the consumer is most likely to engage.

What does cross device mean?

Cross-device tracking refers to technology which enables the tracking of users across multiple devices such as smartphones, television sets, smart TVs, and personal computers.

Why it is important to perform cross device testing of your web application?

The aim of cross device testing is to provide consistent behavior and experience across all devices. Cross Browser Testing can help us to select real, physical devices for manual, visual, and automated testing. See the full article for more details.

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