Mobile App Intelligence

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Cross Promotion

Cross promotion is an app marketing strategy in which app developers promote one of their titles on another one of their titles. Cross promoting is especially effective for developers with large portfolios of games as a means to move users across titles and use the opportunity to scale each of their apps. This is most commonly used by hyper-casual publishers who have relatively low retention, and use cross promotion to keep users within their app portfolio.

Why companies need professional mobile app promotion services?

The App stores are swamped with apps, but very few of them can succeed in terms of appealing and engaging customers. Mobile app promotion services play a vital role in enterprises. See the full article for more details.

Why is cross promotion important?

Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through each other’s customer base. They can gain a credible introduction to their customers more effectively than with the traditional “solo” methods of networking, advertising, or public relations.

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