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Customer Analytics
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Social Media Sensing
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Technology and Innovation
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Customer Journey

All of the potential moments (or touchpoints) at which a prospect is exposed to or engages with a brand. All of these interactions are designed to eventually persuade, influence, and convert that prospect to become a customer, client, or subscriber.

Think of the customer journey as a roadmap detailing how a customer becomes aware of your brand, their interactions with your brand–and beyond.

What’s the best way to define and monitor the customer journey?

That’s actually an important concern, seeing as how some people mistake customer journey to be a one-time, one-size-fits-all diagram. That’s leaving out an important part of the customer journey – that it’s malleable, complex and non-linear, especially in today’s evolving media landscape. The customer journey, after all, is an account of all interactions between a customer and a company. See full article for more details.

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Help Topics

Customer Journey

Still have questions on this topic? See some articles below that may help.

How do you conduct market research to reveal business opportunities?

What are the main steps for conducting market research?

How to turn real-time data streams into business value?

Still have questions on this topic?
See some articles below that may help.