Mobile App Intelligence

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Daily Active Users (DAU)

DAU is an engagement metric most used to measure the impact of an app on its users.

What are Daily Active Users?

Amount of users that interact with the app on a daily basis.

How to track active app users?

Through any app analytics tool, it is possible to track every user that logs in to your app.

DAU and MAU

Daily Active Users and Monthly Active Users, meaning users who are active on an app every month. A daily active user is a monthly active user but the opposite is not true necessarily.