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Data Activation

Not just a buzzword, data activation refers to a brand’s ability to not only collect, store, categorize, and analyze customer data, but also to be able to act upon this data in real-time, in order to take the smartest possible marketing decisions and influence users with custom tailored messages, based on all available data.

What is data activation platform?

The data activation platform brings together EHRs, PMS, payer claims, and HIEs and puts it all in the palm of your hands. The industry’s most flexible and scalable data platform, it delivers fast and reliable integration of data with built-in connectors and visually enabled ETL processes.

What is data activation and why is it crucial to marketers?

Data Activation is the concept of unlocking value in data through development of insights and turning those insights into action. Data-driven marketing is not a new concept. But using (DMPs), marketers are using big data to inform their marketing activity. See the full article for more details.

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