Business Intelligence and Analytics
Advanced AnalyticsAffinity-Based RecommendationsAgile AnalyticsAnalytical DatabaseAnalytics ArchitectureAnalytics SuiteAnalytics-as-a-Service (AaaS)Application AnalyticsApplication Lifecycle Management (ALM)Behavioral SegmentationBig Data SecurityBusiness Intelligence ArchitectureBusiness Process Modeling (BPM)Call AttributionCloud AnalyticsCloud AutomationCollaborative FilteringColumnar DatabaseConnection StringContextual DataContinuous Intelligence (CI)Conversion AttributionCRM OnboardingCross-Channel TrackingData ActivationData BlendingData CleaningData DiscoveryData ExplorationData GovernanceData IntelligenceData MartData MiningData ModelingData PreparationData ScienceData StewardshipData StorytellingData Warehouse ArchitectureDatabase SecurityDeep LearningDescriptive AnalyticsDevOps Continuous IntegrationEdge AnalyticsEmbedded ReportingEntity Relationship Diagram (ERD)Financial Data ManagementFirmographicsGeo AnalyticsHealthcare AnalyticsHealthcare InformaticsIn-Memory BIInfused AnalyticsInteractive VisualizationKPI DashboardKPI TrackingLocation AnalyticsManaged CloudMarketing Acceleration PlatformMarketing AnalyticsMarketing Qualified LeadMobile AnalyticsMPP DatabaseNatural Language UnderstandingNet Promoter Score (NPS)Next Best Action MarketingOmnichannel RetailingOperational IntelligenceOperational ReportingPredictive Data AnalyticsPredictive MaintenancePredictive SegmentationPrescriptive AnalyticsProduct AnalyticsR AnalyticsReal Time DashboardReal-Time AnalyticsRelational DatabaseReporting PerformanceRetail AnalyticsRetention MarketingSelf-Service Business IntelligenceSQL for Data AnalysisTalent AnalyticsText MiningUnified Data ManagementUnstructured DataVisual Data AnalysisVisual Workflow
A/B TestingActive BuyerAffinity MarketingAffinity-Based RecommendationsAudience BuyingBaby BoomersBack to Back Focus GroupsBrand IdentityClickstream BehaviorCluster AnalysisCRM OnboardingCustomer Cohort AnalysisCustomer Experience Management (CEM)Customer JourneyLifestyle ResearchLifetime ValueRaceRevenue Per VisitorTarget AudienceUser IDUser-Generated Content (UGC)
Display & Native Advertising
Ad MediationAd ViewabilityAutomated bid strategyBehavioral AdvertisingContextual targetingConversion TrackingCost per acquisition (CPA)Display Advertising TrafficImpressionsInteractive Mobile AdsLocation-based Advertising (LBA)Native AdsPath Length ReportPlayable AdsProgrammatic Media BuyingRewarded Video AdsSmart ListsUser IDVideo Companion ImpressionsVideo PublisherView RateView-through conversion windowYield Management
Contact FormEmail AutomationEmail ListExperience Optimization (EXO)Headline TestingSalesforce PardotWelcome Email
Market Research & Traffic Analysis
A.C. Nielsen Retail IndexA/B TestingAd Concept TestingAd Hoc ResearchAdobe AnalyticsAffinity MarketingBack to Back Focus GroupsCluster AnalysisCore Based Statistical Area (CBSA)Cross-Device MarketingData CollectionData MiningDirect ChannelDisplay ChannelEmail ChannelEngagement RateEye TrackingHomogeneous GroupsHypothesis TestingIndexLifestyle ResearchLikert ScaleMarket EffectivenessMarket SegmentationMarket ShareMonthly Unique VisitorsNet Promoter Score (NPS)Neural NetworkNiche MarketingNielsen RatingsObservation BiasObservation ResearchOrganic ChannelPaid Search ChannelPath Length ReportPrimary ResearchQualitative ResearchRaceReferral ChannelSocial Media ChannelWebsite Survey
MarTech and AdTech
Acme DataAdobe TargetAmazon CloudFrontAmazon RedshiftAnalanceAnswerMinerAppDynamicsBaremetricsBomboraBootstrapBrightcoveCisco CMX EngageDasherooDundas BIFivetranFunnelGoogle BigQueryGoogle Data StudioGoogle Marketing PlatformGoogle OptimizeHoneywell Operational IntelligenceIBM Cognos AnalyticsIBM InfoSphere Data ArchitectInspectletJenkinsKissflowKNIME Analytics PlatformLiveRampLookerMarketing Technology StackMarketoMicrosoft Power BIMicrosoft SQL Server ReportingNutanixOptimizelyPendoPowerCenter InformaticaQlikViewSalesforce PardotSAP Crystal ReportsSocialbakersSQLiteStriimTableauTobii DynavoxTrade DeskTrifactaUserExperiorVisual Website Optimizer (VWO)Wolfram MathematicaWooCommerceYellowfin BIYieldify
Mobile App Intelligence
Ad MediationAd ViewabilityAd WhalesAdjustApp Churn RateApp DemographicsApp MonetizationApp RatingApp Store TrafficApplication Lifecycle Management (ALM)AR (Augmented Reality) AdvertisingAverage Revenue Per Paying User (ARPPU)Cross PromotionDaily Active Users (DAU)Dynamic TestingIn-App AdvertisingIn-App BiddingInstant MessagingInteractive Mobile AdsK-FactorLocation-based Advertising (LBA)Mobile Ad FraudMobile AttributionMonthly Active Users (MAU)Playable AdsPush NotificationRewarded Video AdsSDK MediationSearch TermsServer Side MediationYield Management
Paid Search Advertising
Ad deliveryAd extensionsAd MediationAd strengthAd ViewabilityAutomated bid strategyAverage Order Value (AOV)Combined audiencesConversion AttributionConversion TrackingCost per acquisition (CPA)Floodlight TagHeadline TestingImpressionsKeyword ResearchLocation-based Advertising (LBA)Path Length ReportQuality scoreReturn on investment (ROI)SitelinksSmart BiddingSmart ListsUser IDView-through conversion windowYield Management
Social Media Sensing
Ad ViewabilityCommunity ManagerCountry ReachImpressionsInstant MessagingLocation-based Advertising (LBA)MicrobloggingNet Media CostPinterestPlayable AdsReachReputation ManagementRewarded Video AdsRich PinsSnapchatSocial Media ConversionsSocial Media ListeningUser-Generated Content (UGC)Video Companion Impressions
Technology and Innovation
Artificial IntelligenceBig DataBlockchainData WarehouseDeep LearningDisruptive InnovationInternet of ThingsMarketing Technology StackPredictive Data AnalyticsPredictive SegmentationPrescriptive AnalyticsR AnalyticsVoice Assistants
TV Ad Measurement and Insights
Ad ViewabilityAd-supported streaming video on demand (ASVOD)Addressable TVAdvanced TVAutomatic content recognition (ACR)Broadcast Addressable TVHousehold DataLocation-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen RatingsOver-the-top (OTT)Skinny BundleSubscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisementTelevision Viewer Rating (TVR)TV NetworkUpfrontsVideo on demand (VOD)
Data discovery is the collection and analysis of data from various sources to gain insight from hidden patterns and trends. It is the first step in fully harnessing an organization’s data to inform critical business decisions.
What is data discovery in data mining?
Data Mining also known as Knowledge Discovery in Databases, refers to the nontrivial extraction of implicit, previously unknown and potentially useful information from data stored in databases.
What is data science and analytics?
Data Science is the science of data analysis methods and models that aims to extracting valuable information and knowledge from it. In other words data science is a term for different ways and methods to get information. This is a kind of mix of statistics, mathematics, programming, and problem solving processes.
What is smart data discovery?
Smart data discovery is a next-generation data discovery capability that provides business users or citizen data scientists with insights from advanced analytics. Business intelligence and analytics leaders should plan for adoption as capabilities mature.
What is smart data?
Smart data is digital information that is formatted so it can be acted upon at the collection point before being sent to a downstream analytics platform for further data consolidation and analytics.
What is data discovery in big data?
Data discovery is the collection and analysis of data from various sources to gain insight from hidden patterns and trends. It is used profusely in the BI market and describes a fundamental transition in BI tools as emphasis has shifted from reporting to looking for new trends. See the full article for more details.
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