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Technology and Innovation
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TV Ad Measurement and Insights
Ad Viewability Ad-supported streaming video on demand (ASVOD)Addressable TV Advanced TV Automatic content recognition (ACR)Broadcast Addressable TV Household Data Location-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen Ratings Over-the-top (OTT)Skinny Bundle Subscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisement Television Viewer Rating (TVR)TV Network Upfronts Video on demand (VOD)

Data Discovery

Data discovery is the collection and analysis of data from various sources to gain insight from hidden patterns and trends. It is the first step in fully harnessing an organization’s data to inform critical business decisions.

What is data discovery in data mining?

Data Mining also known as Knowledge Discovery in Databases, refers to the nontrivial extraction of implicit, previously unknown and potentially useful information from data stored in databases.

What is data science and analytics?

Data Science is the science of data analysis methods and models that aims to extracting valuable information and knowledge from it. In other words data science is a term for different ways and methods to get information. This is a kind of mix of statistics, mathematics, programming, and problem solving processes.

What is smart data discovery?

Smart data discovery is a next-generation data discovery capability that provides business users or citizen data scientists with insights from advanced analytics. Business intelligence and analytics leaders should plan for adoption as capabilities mature.

What is smart data?

Smart data is digital information that is formatted so it can be acted upon at the collection point before being sent to a downstream analytics platform for further data consolidation and analytics.

What is data discovery in big data?

Data discovery is the collection and analysis of data from various sources to gain insight from hidden patterns and trends. It is used profusely in the BI market and describes a fundamental transition in BI tools as emphasis has shifted from reporting to looking for new trends. See the full article for more details.

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Help Topics

Data Discovery

Still have questions on this topic? See some articles below that may help.

How do you conduct market research to reveal business opportunities?

What are the main steps for conducting market research?

How to turn real-time data streams into business value?

Still have questions on this topic?
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