Direct Channel

The direct channel is usually the largest source of traffic for most brands.

What is direct traffic?

Direct traffic is the traffic that originates directly from the URL of a website. it is generated when the URL is called upon whether it is inserted manually on the navigation tab or is accessed through the bookmarks.

What is the difference between direct and organic traffic?

Direct and organic traffic can sometimes get confused because its origins are similar. As explained above, direct traffic originates from the URL, whereas organic traffic originates from a search performed on a search engine.

Is direct traffic a good thing?

It is a good thing in the sense that it means your brand is recognized to the point that your clients are used to visiting your site or even have it stored on their bookmarks.

However, having too much direct traffic is also an indication that you have mostly returning users and that your new user acquisition strategy is lacking a bit.