Display Advertising Traffic

Display Advertising contains a comprehensive analysis of traffic reaching the analyzed domain from display ads through an ad network, excluding direct media buying traffic.

How to get more impressions for my AdWords display ads?

Retargeting show ads to people who are looking at your website. If you have a small audience, you are only showing your ads to this audience. To get more results, you can try to increase your traffic or to create different targeting options in order to reach a bigger audience. Look at the audience of your other targeting groups in order to understand why you’re not getting as much impression as you want.

Creating different themed groups, for example, one group targeting Interests, other group targeting placements, other group targeting topics, other group targeting keywords can also improve your number of impressions.

Are Facebook and LinkedIn part of the Google Display Network?

No, Facebook and LinkedIn are independent platforms. To run ads directly on their platforms you need to run ads natively. However, FB has network partners and some placements such as for apps and certain websites may be available both in FB Ads and Google Display Network.

What is DSP in digital marketing? Is Google ads a DSP?

DSP (Demand Side Platform) is a programmatic buying platform that agencies/trade desks can utilize in order to buy Real-Time Bidding ad inventory. Depending on the product, a DSP has complex capabilities including but not limited to data onboarding through DMPs, bidding algorithms, targeting capabilities, etc. See full article for more details.