Market Research & Traffic Analysis

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Display Channel

There are several forms of display advertising.

What is display advertising?

Display advertising is the process of advertising through images and videos on networks of publisher websites.

What are the benefits of display ads?

There are some advantages to display advertising, such as:

1. Visual

Because it is a very visual form of advertising, it allows brands to easily capture the attention of users through impactful or attention-grabbing images.

2. Awareness

This channel is mostly a first-touch channel in the sense that it usually is more effective for brand awareness purposes. Due it’s high-reach it has the potential to create a lot of visibility for a brand.

3. Remarketing

It is also a very effective channel for remarketing. By showing the same ad to the same people, brands can increase their exposure and potentially increase their conversion rates.