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Duplicate content

Duplicate content is all content that is available on multiple locations on or off your site. It often lives on a different URL and sometimes even on a different domain. Most duplicate content happens accidentally or is the result of a sub-par technical implementation.

For instance, your site could be available on both www and non-www or HTTP and HTTPS — or both at the same time, the horror! Or maybe your CMS uses excessive dynamic URL parameters that confuse search engines. Even your AMP pages could count as duplicate content if not linked properly. Duplicate content is everywhere.

How does Google treat duplicate content?

Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar. Mostly, this is not deceptive in origin. Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.

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Help Topics

Duplicate content

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How do you conduct market research to reveal business opportunities?

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