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Dwell Time

The amount of time that elapses between when a user clicks on a search result and then returns to the SERP from a website. Short dwell time (e.g., less than 5 seconds) can be an indicator of low-quality content to search engines.

Is Dwell Time a Google ranking factor?

Google has not officially released any statements about dwell time and rankings, but they have released a patent in which they specify the measurement of duration of a user on the page. These measurements have been correlated to higher rankings.

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Help Topics

Dwell Time

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