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Email Automation

The use of predefined rules to trigger email messages based on specific actions customers take – or don’t take. Some examples include a welcome email that sends when a customer signs up for a mailing list, or a quick reminder that the customer placed something in their cart but never finished checking out.

Email automation takes repetitive tasks off your to-do list to free up your time for other valuable tasks, such as responding to customer questions. It can help customers learn more about your brand, encourage them to keep coming back, or remind them of why they bought from you in the first place.

Why is marketing automation important?

Marketing automation also gives marketers the ability to create consistent, one-on-one cross-channel journeys that deliver a consistent, connected customer experience. One of its primary purposes is to deliver the right content, at the right time, to the right customers, in turn nurturing their trust for the brand.

How long should my automated email sequence be?

Your automated email sequence should be as long as it needs to be. Email sequences can move people through a journey of not having ever heard of your company, to becoming a customer and (potentially) an enthusiastic brand advocate. See full article for more details.

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Email Automation

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