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Email Channel

Email is a channel which is sometimes overlooked by brands but that can have interesting results.

What are the benefits of email marketing?

Email marketing has many benefits such as:

1. Targeted and personalized content

2. Better brand recognition

3. Sales boost

4. Improved customers relationship

5. Increased website traffic

What is email automation?

Email automation is an automated process of email marketing. It allows you to create email journeys based on several triggers defined by you. When those triggers are activated, the journey sets off and your email process begins.

A trigger can be, for example, a newsletter subscription on your website, a download of files, etc.

By using email automation, the manual setup of emails is not necessary. You do it once and it runs with it.

What is the purpose of email marketing?

The purpose of email marketing is to increase conversion and sales and, build customer relationships.