Glossary

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Email List

A list of email addresses that your business can send marketing emails to. Email lists are usually segmented – or broken into smaller groups based on their interests or behaviors – so you can customize your messaging to be more relevant, interesting, and effective. To create them, you can collect email addresses at the time of purchase, through pop-up forms on your website, and a variety of other simple tactics.

How to make your inactive email list to active again?

If your email list has remained inactive for some time, you’re going to want to use a variety of smart strategies to win back your subscriber’s trust back once again. To do this – you need to come back stronger than ever before. Your email list is the bread and butter of any business – so this is vital to make a great comeback. See full article for more details.

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