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Experience Optimization (EXO)

Experience Optimization (EXO) is the ongoing process of understanding your customers and providing the best possible experience for them across all touchpoints. EXO allows businesses to improve the experiences of their customers through controlled experimentation and dynamic experience delivery. Using Experience Optimization, businesses are able to vet and quantify the impact of their ideas with real-time customer data in ways that were not possible before.

How Experience Optimization is accomplished?

Experience Optimization is driven by a process that includes A/B testing, multivariate testing, user research, analytics, and personalization. This can be augmented by synchronously incorporating many sources of data, and by delivering a wide array of experiences.

Why Experience Optimization (EXO) matters in the digital environment?

The goal of Experience Optimization is to discover the best experience for every customer. However, the “best” experience varies depending upon the audience. Read the full article for more details.

What is customer journey optimization?

Customer journey optimization is the process of connecting and mapping customer interactions, across multiple touchpoints, in order to direct or influence the end-to-end experience. Organizations that focus on optimizing the customer journey drive customer loyalty.

What is a customer experience strategy?

What Is a Customer Experience Strategy? If customer experience (CX) refers to the sum of every interaction a customer has with a business, both pre- and post-sale, the customer experience strategy defines the actionable plans in place to deliver a positive, meaningful experience across those interactions.

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