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Floodlight Tag

A Floodlight tag is an iframe or image tag that you install on a conversion page in the advertiser’s site. When a customer lands on the conversion page, the tag sends data about the conversion to Search Ads 360 and Campaign Manager. The conversion data is stored in a Floodlight activity, which you can include in reports.

What is the difference between AdWords and DoubleClick search?

Google Ads (AdWords) is a similar tool but it does not allow marketing campaigns to be run across multiple engine accounts. It is limited to the Google Search Network and its search partners such as Youtube Search. See full article for more details.

Do you know how to work with floodlight?

Floodlight is the conversion tracking system for Google Marketing Platform. Like other conversion tracking systems, it consists of tags that track the activity on your site, along with reporting features for adding conversion data to your reports. It uses a cookie to recognize repeat visits from a specific browser.

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Help Topics

Floodlight Tag

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How do you conduct market research to reveal business opportunities?

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