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Business Intelligence and Analytics
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Customer Analytics
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Display & Native Advertising
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Email Marketing
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Market Research & Traffic Analysis
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MarTech and AdTech
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Mobile App Intelligence
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Organic Search
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Paid Search Advertising
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Social Media Sensing
Ad ViewabilityCommunity ManagerCountry ReachImpressionsInstant MessagingLocation-based Advertising (LBA)MicrobloggingNet Media CostPinterestPlayable AdsReachReputation ManagementRewarded Video AdsRich PinsSnapchatSocial Media ConversionsSocial Media ListeningUser-Generated Content (UGC)Video Companion Impressions
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Technology and Innovation
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TV Ad Measurement and Insights
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Google BigQuery
Google BigQuery is a cloud-based enterprise data warehouse that offers rapid SQL queries and interactive analysis of massive datasets. BigQuery was designed on Google’s Dremel technology and is built to process read-only data.
The platform utilizes a columnar storage paradigm that allows for much faster data scanning as well as a tree architecture model that makes querying and aggregating results significantly easier and more efficient. Additionally, BigQuery is serverless and built to be highly scalable thanks to its fast deployment cycle and on-demand pricing.
What is Google BigQuery based on?
Google BigQuery is a cloud-based big data analytics web service for processing very large read-only data sets. BigQuery was designed for analyzing data on the order of billions of rows, using a SQL-like syntax.
What is BigQuery used for?
BigQuery is a web service from Google that is used for handling or analyzing big data. It is part of the Google Cloud Platform. As a NoOps (no operations) data analytics service, BigQuery offers users the ability to manage data using fast SQL-like queries for real-time analysis.
Does BigQuery use SQL?
BigQuery is a database product from Google that also uses SQL as the interface to query and manipulate data. BigQuery is a completely managed solution meaning you don’t setup any servers or install any software – you just send it data and then query directly.
Is BigQuery a data warehouse?
Google BigQuery is a fast, scalable, and easy-to-use data warehouse. It’s pay-as-you go, making it cost-effective for all volumes of data. Its serverless architecture makes powerful analytical and business intelligence queries available via SQL to companies of all types.
What does Google BigQuery do?
BigQuery is a powerful tool for business intelligence and it offers analytics capabilities to organizations of all sizes. The platform’s flexible pricing structure, which is based on computing resources used and guarantees 100% utilization of available allocated resources, means that businesses can deploy the analytics and queries they need without having to rent out more server space or scale without a real need. See the full article for more details.
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