MarTech and AdTech

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Google Marketing Platform

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

How does Google marketing platform work?

The complete set of products in Google Marketing Platform work together to help you plan, buy, measure, and optimize digital media and customer experiences in one place.

What is Google Ad Manager 360?

Publishers can set up billing in Google Ad Manager 360 and enter into a paid contract to serve and pay for impressions, and gain direct access to Google support. The billing cycle for new paid accounts begins the month you sign up.

Is Google Ad Manager An SSP?

Google Ad Manager includes both Google’s ad server/SSP (formerly DFP) and their premium ad exchange (previously AdX). Google typically limits access to these products to larger publishers and partners.

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