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Market Research & Traffic Analysis
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MarTech and AdTech
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Mobile App Intelligence
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Organic Search
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Paid Search Advertising
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Social Media Sensing
Ad Viewability Community Manager Country Reach Impressions Instant Messaging Location-based Advertising (LBA)Microblogging Net Media Cost Pinterest Playable Ads Reach Reputation Management Rewarded Video Ads Rich Pins Snapchat Social Media Conversions Social Media Listening User-Generated Content (UGC)Video Companion Impressions
Technology and Innovation
Artificial Intelligence Big Data Blockchain Data Warehouse Deep Learning Disruptive Innovation Internet of Things Marketing Technology Stack Predictive Data Analytics Predictive Segmentation Prescriptive Analytics R Analytics Voice Assistants
TV Ad Measurement and Insights
Ad Viewability Ad-supported streaming video on demand (ASVOD)Addressable TV Advanced TV Automatic content recognition (ACR)Broadcast Addressable TV Household Data Location-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen Ratings Over-the-top (OTT)Skinny Bundle Subscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisement Television Viewer Rating (TVR)TV Network Upfronts Video on demand (VOD)

Google Marketing Platform

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

How does Google marketing platform work?

The complete set of products in Google Marketing Platform work together to help you plan, buy, measure, and optimize digital media and customer experiences in one place.

What is Google Ad Manager 360?

Publishers can set up billing in Google Ad Manager 360 and enter into a paid contract to serve and pay for impressions, and gain direct access to Google support. The billing cycle for new paid accounts begins the month you sign up.

Is Google Ad Manager An SSP?

Google Ad Manager includes both Google’s ad server/SSP (formerly DFP) and their premium ad exchange (previously AdX). Google typically limits access to these products to larger publishers and partners.

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