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Headline Testing

“Headline testing” refers to the process of developing multiple title variations for an article or piece of online media, which can then be tested on multiple audience segments of to determine which one performs the best.

Headline testing can be used to optimize the title of an article or blog post for metrics such as click-throughs, social shares, and other social media and user engagement metrics. The poor performing variations can then be eliminated, so that all future site visitors will be exposed to the best-performing headline choice to increase their likelihood of engagement.

How do you analyze a headline?

Once you feel you have a good grasp on the language used in the article, try writing a 1-2 sentence summary of the article in your own words. Focus on the key details in the article. Use the headline of the article, and the lede, to help you write the summary.

How to conduct headline variations?

The process for conducting headline testing is to set up the original headline as a control, and choose at least one or two variants. See the full article for more details.

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