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Heatmap

A heatmap is a graphical representation of data that uses a system of color-coding to represent different values. Heatmaps are used in various forms of analytics but are most commonly used to show user behavior on specific webpages or webpage templates.

How does a heatmap work?

Heatmap works by collecting the data from a web page. It uses a dark-to-light color scale to display which content of the web page is clicked more or which area gets more attention. For example, the area where viewer clicks the most gets a dark color and light color where the viewer gives no attention.

Why are heatmaps used?

When (and Why) to use Heatmaps. By definition, Heatmaps are graphical representations of data that utilize color-coded systems. The primary purpose of Heatmaps is to better visualize the volume of locations/events within a dataset and assist in directing viewers towards areas on data visualizations that matter most.

What can be the biggest pain points when using SaaS solutions like heatmaps and session recordings?

Perhaps the biggest pain point that exists across all these types of tools is that the amount of information they can provide can be incredibly overwhelming to newcomers. In order to use these tools effectively, you almost have to know how to use them. Read the full article for more details.

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