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Business Intelligence and Analytics
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Market Research & Traffic Analysis
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Mobile App Intelligence
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Paid Search Advertising
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Social Media Sensing
Ad Viewability Community Manager Country Reach Impressions Instant Messaging Location-based Advertising (LBA)Microblogging Net Media Cost Pinterest Playable Ads Reach Reputation Management Rewarded Video Ads Rich Pins Snapchat Social Media Conversions Social Media Listening User-Generated Content (UGC)Video Companion Impressions
Technology and Innovation
Artificial Intelligence Big Data Blockchain Data Warehouse Deep Learning Disruptive Innovation Internet of Things Marketing Technology Stack Predictive Data Analytics Predictive Segmentation Prescriptive Analytics R Analytics Voice Assistants
TV Ad Measurement and Insights
Ad Viewability Ad-supported streaming video on demand (ASVOD)Addressable TV Advanced TV Automatic content recognition (ACR)Broadcast Addressable TV Household Data Location-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen Ratings Over-the-top (OTT)Skinny Bundle Subscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisement Television Viewer Rating (TVR)TV Network Upfronts Video on demand (VOD)

IBM Cognos Analytics

Cognos Analytics is an AI-fueled business intelligence platform that supports the entire analytics cycle, from discovery to operationalization.

What is IBM Cognos used for?

Cognos is IBM’s business intelligence (BI) and performance management software suite. The software is designed to enable business users without technical knowledge to extract corporate data, analyze it and assemble reports.

Does IBM own Cognos?

Acquisition of Cognos by IBM: It continued to operate as a wholly owned subsidiary (Cognos, an IBM company) until January 1, 2009, when it was absorbed into IBM Infosphere product line under IBM Information Management Software brand within the company’s Software Group.

What is IBM Cognos analytics reporting?

IBM Cognos Analytics – Reporting is a Web-based report authoring tool that professional report authors and developers use to build sophisticated, multiple-page, multiple-query reports against multiple databases.

What is business intelligence system?

The term Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business information. The purpose of Business Intelligence is to support better business decision making.

What is business intelligence and analytics?

Business intelligence and analytics are data management solutions implemented in companies and enterprises to collect historical and present data, while using statistics and software to analyze raw information, and deliver insights for making better future decisions.

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