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Impressions

Otherwise known as “views”. Refers to the point that a piece of content has been viewed once by a user. Often used as a metric by advertisers when looking at the performance of a digital advertisement.

Which is better reach or impressions?

Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. However, an impression means that content was delivered to someone’s feed.

How many impressions is good on Facebook?

Reach on Facebook is different from impressions, which Facebook defines as: “the number of times your ads were on screen.” A unique user could see a post three times in their feed throughout the duration of the campaign. That would count as three impressions.

How to analyze impressions metric to generate long-term results?

Several answers related to online advertising but that medium barely scratches the surface of this question. An impression in advertising does one or both of two things. It generates a confidence touch point and/or provides a top-of-mind suggestion for an impulse purchase. See the full article for more details.

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Help Topics

Impressions

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