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In-App Advertising

Mobile app advertising is a popular monetization strategy for app developers, in which app developers get paid to serve ads on their app. The mobile app ads are served through a mobile app advertising network, which connects advertisers and developers.

How much does it cost to advertise on a mobile app?

Оne of the primary metrics for digital advertising, and specifically, mobile app advertising is the average CPM, which stands for Cost-Per-Thousand. The cost of mobile add may vary, depending on the industry, channel to display, location, period (for example, on Christmas holidays, the cost of showing your target audience is increasing). Other main costs of mobile app promotion are the cost per install, cost per click and cost per action.

How do mobile apps generate revenue through ads?

Evidently, in-app advertising has become the most popular monetization model. It benefits both the users and the publishers. Users have free access to the product and publishers are able to make a living out of their work. See full article for more details.

Help Topics

In-App Advertising

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How do you conduct market research to reveal business opportunities?

What are the main steps for conducting market research?

How to turn real-time data streams into business value?

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