Mobile App Intelligence

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In-App Bidding

In-app bidding is a relatively new form of automated programmatic advertising in the mobile app world. It offers app developers the opportunity to achieve maximum value for each impression through an auction, in which ad sources bid for impressions in real-time.

Why in-app bidding is becoming increasingly popular?

Developers who have fully implemented in-app bidding no longer have to manually set up waterfalls, since the process is fully automated. But that’s not the end of the story — there are several other important impacts on both sides of the ecosystem. See full article for more details.