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In-App Bidding

In-app bidding is a relatively new form of automated programmatic advertising in the mobile app world. It offers app developers the opportunity to achieve maximum value for each impression through an auction, in which ad sources bid for impressions in real-time.

Why in-app bidding is becoming increasingly popular?

Developers who have fully implemented in-app bidding no longer have to manually set up waterfalls, since the process is fully automated. But that’s not the end of the story — there are several other important impacts on both sides of the ecosystem. See full article for more details.

Help Topics

In-App Bidding

Still have questions on this topic? See some articles below that may help.

How do you conduct market research to reveal business opportunities?

What are the main steps for conducting market research?

How to turn real-time data streams into business value?

Still have questions on this topic?
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