Keyword Research

The process of discovering any relevant topics, subjects, and terms searchers enter into search engines, as well as the volume and competition level of those terms. This practice is made possible by a variety of free and paid tools.

How does intent affect keyword research?

User intent is now one of the most pivotal factors in your ability to rank well on search engines like Google. Today, it’s more important that your webpage addresses the problem a searcher intended to solve than simply carries the keyword the searcher used. So, how does this affect the keyword research you do?

It’s easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra careful how you interpret the keywords you target.

How often should you do keyword research?

It’s recommended you revisit your keyword strategy on a quarterly basis and at least 3 – 6 months before any campaign or promotions.