Market Research & Traffic Analysis

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Lifestyle Research

Research conducted in order to explain behavior by means of consumer opinions, activities, hobbies, and attitudes. This analysis can be used along with psychographic research (studying responses to statements about one’s own activities, interests, and opinions).

How to conduct lifestyle research?

Market research conducted with an aim to divide the population into categories based on behavior, eg. opinions, activities, hobbies and attitudes.

What are the main steps for conducting market research?

Think in terms of different methodologies and consider which ones are right for your needs at various stages of business development, product development and marketing. Read the full article for more details.

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