MarTech and AdTech

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The LiveRamp platform connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.

What is LiveRamp used for?

LiveRamp allows clients to combine customer data from various online and offline sources. Their main product is IdentityLink, and centers around the use of web cookies to allow web sites to remember visitors. The company also has an offline identity resolution platform called AbiliTec.

What is identity resolution?

Identity resolution is the process of combining multiple identifiers across devices and touchpoints with data points collected along the way to build a cohesive, omnichannel view of your consumers, so you can reach them when and where they are most likely to engage along the sales funnel.

What is an identity graph?

An Identity Graph (ID Graph) is a database that stores all identifiers that correlate with individual customers. You could have the same customer in your eCommerce software, CRM, email marketing tool and ad platform. An ID Graph will process the data from all tools and stitch it in one profile.

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