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Location Analytics

Location analytics is often a visual way of interpreting and analyzing the information being portrayed by the data when used in conjunction with a geographical information system. This can be done for both real-time geographical data and historical geographical data.

What are the main advantages of location analytics?

By adding location analytics to existing business intelligence, organizations can take advantage of this geographic data to create new insights and provide both different points of comparison. For organizations that have multiple locations or operations across the globe, understanding the geographical aspect of their business is crucial.

What is location analytics and why should I use it?

Today, there’s no shortage of ways multiple industries can and do use location and geo-analytics. In the retail industry, for instance, sales data can be valuable by location, and can give companies greater context when making strategic decisions about where to allocate more resources. See the full article for more details.

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