Location-based Advertising (LBA)

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices.

How does location based advertising work?

Location Based Advertising (LBA) allows you to vary your marketing message based on where your target consumers are geographically. Location-based services (LBS) allow you to tailor messages to any number of scenarios. For instance, retail locations, weather, vicinity of friends, and transport routes.

What is place based advertising?

Place based media (also known as digital play space media) is outdoor or OOH media used to create customized advertising programs generally targeting specific consumer audiences.

How do you use location based marketing?

Location-based marketing involves online and offline tactics designed to help businesses plan and implement marketing activities based on consumers’ geographic location. At the heart of location-based-marketing is the use of consumer data to display relevant brand messaging to a highly-targeted audience.

How effective is location-based advertising as a business model?

Everything location-based is still far from being a proven business model, simply because it’s still relatively new and marketers, brands and consumers are still figuring it out. See the full article for more details.