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Marketing Analytics

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.

How business analytics can be used in marketing?

Big data helps marketers gain a better understanding of their customers. Using business analytics in marketing helps companies target customer needs by focusing their messaging or timing of a certain product or service on what is best for the consumer.

What are the biggest opportunities in marketing analytics for SMB?

The opportunity is huge… and it is completely a custom-solution per enterprise as the KPIs and goals for one company may not serve another for example. Understanding the difference between reported analytics and actual analysis is one big differentiator. See the full article for more details.

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