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Marketing Qualified Lead

A marketing qualified lead is more than just contact details. It includes further information on the person or the company they represent, information that qualifies them for becoming a customer.

What is an MQL and SQL?

MQL vs SQL. MQL refers to a lead that is more likely to become a customer compared to other leads based on lead intelligence and is usually conveyed by closed-loop reporting. SQL means that the sales team has qualified this lead as a potential customer.

What is the difference between a lead and a prospect?

The single biggest difference between prospects and leads is their engagement; leads are characterized by one-way communication, while prospects are characterized by two-way communication. A lead has reached out to a company – through a form or sign-up – and provided their information.

Why is it important to prospect?

Prospecting is an important part of the sales process, as it helps develop the pipeline of potential customers available. Prospecting, done right, not only creates a pipeline of potential customers, it helps to position you as a trusted advisor. It also helps you focus on the right accounts.

What is the best approach to convert an MQL into an opportunity for sales?

If you have a marketing automation platform in place, this can be done for you automatically. There are ways to do it with a CRM and without. See the full article for more details.

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