Marketing Technology Stack

A marketing technology stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Often, the focus of marketing technologies (aka “martech”) is to make difficult processes easier and to measure the impact of marketing activities and drive more efficient spending.

What are marketing technologies?

Marketing Experiences — more specialized technologies that directly affect prospects and customers across their lifecycle, such as advertising, email, social media, SEO, content marketing, A/B testing, marketing apps — the “front-office” of modern marketing.

Why is marketing technology important?

The marketing technology landscape is rapidly evolving, with hundreds of different software technologies crowding an ever-increasing number of categories. In a recent survey CMOs, 27% were concerned with staying ahead and taking advantage of these digital technology trends (Source: Korn Ferry).

What are the components of a marketing technology stack?

With so many choices, it’s essential for marketers to have a clear understanding of which technologies are most fundamental to their business goals and to understand how technology can help them positively affect their business. Read the full article for more details.