MarTech and AdTech

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Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics. Marketo was purchased by Adobe in 2018.

What is Marketo used for?

Marketo is most often used by medium-sized businesses and offers bundles for focusing on lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. It offers customized products for several industries, including technology, healthcare, media, higher education and manufacturing.

What is Marketo in Salesforce?

Marketo Marketing & Lead Management solution is an easy, powerful and complete marketing platform that helps marketers acquire new customers more efficiently, improve sales effectiveness, and prove marketing’s contribution to revenue growth.

Who uses Marketo?

We have found 41,936 companies that use Marketo. The companies using Marketo are most often found in United States and in the Computer Software industry.

What is Marketo LaunchPoint?

Marketo is offering a new service called LaunchPoint, which is meant to serve the “marketing nation,” a term Marketo coined to describe an ecosystem of technology partners and professional service providers. The LaunchPoint service is essentially an app and services network for marketers.

How can you use Marketo to deliver automated and customized newsletters?

The nice thing about Marketo is that you only need limited HTML experience and you can create interesting emails/newsletters. Use any of the available Marketo email templates and follow along with the abundance of help via documents, webinars and the community. Read the full article for more details.

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