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Monitoring brand mentions is essential to measure the impact of a brand or a product launch on the targeted audience.

What are brand mentions?

A brand mention is any instance in which a brand’s name is mentioned online, whether it is in the form of a social media post, a review, an article, etc.

How are brand mentions tracked?

Through platforms and tools that crawl the web and monitor every mention of your brand and product, whether that’s on social media, blogs, forums, news sites, etc.

What is social listening?

Social listening is the monitoring of a brand’s social media channels for any mentions of that brand, its products or any keywords relevant to it. Once this information is gathered, the brand needs to take action, whether it is to re-enforce itspositive image or to turn around negative views.