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Market Research & Traffic Analysis
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Mobile App Intelligence
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Organic Search
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Paid Search Advertising
Ad delivery Ad extensions Ad Mediation Ad strength Ad Viewability Automated bid strategy Average Order Value (AOV)Combined audiences Conversion Attribution Conversion Tracking Cost per acquisition (CPA)Floodlight Tag Headline Testing Impressions Keyword Research Location-based Advertising (LBA)Path Length Report Quality score Return on investment (ROI)Sitelinks Smart Bidding Smart Lists User ID View-through conversion window Yield Management
Social Media Sensing
Ad Viewability Community Manager Country Reach Impressions Instant Messaging Location-based Advertising (LBA)Microblogging Net Media Cost Pinterest Playable Ads Reach Reputation Management Rewarded Video Ads Rich Pins Snapchat Social Media Conversions Social Media Listening User-Generated Content (UGC)Video Companion Impressions
Technology and Innovation
Artificial Intelligence Big Data Blockchain Data Warehouse Deep Learning Disruptive Innovation Internet of Things Marketing Technology Stack Predictive Data Analytics Predictive Segmentation Prescriptive Analytics R Analytics Voice Assistants
TV Ad Measurement and Insights
Ad Viewability Ad-supported streaming video on demand (ASVOD)Addressable TV Advanced TV Automatic content recognition (ACR)Broadcast Addressable TV Household Data Location-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen Ratings Over-the-top (OTT)Skinny Bundle Subscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisement Television Viewer Rating (TVR)TV Network Upfronts Video on demand (VOD)

Microsoft Power BI

Power BI is a business analytics service by Microsoft. It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end-users to create their own reports and dashboards.

It is a cloud-based Self-Service Business Intelligence tool that can mainly be used for Data Visualization and Data Analysis. It is a collection of software services, applications, and connectors that work together to turn unrelated sources of data into coherent, visually immersive, and interactive insights.

What does Microsoft Power BI do?

Microsoft Power BI is a business intelligence platform that provides nontechnical business users with tools for aggregating, analyzing, visualizing and sharing data.

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