Glossary

Help Topics

Next Best Action Marketing

The desired outcome of any brand looking to optimize the conversion funnel, next best action marketing (NBA) supplements the decision-making process with data such as customer attributes and behavioral signals to decide on what the ‘best’ next action might be on behalf of the marketer.

How does Next Best Action Marketing work?

Next best action marketing essentially reverses the traditional marketing equation, placing the customer at the center and targeting offers and actions to meet the individual needs of each consumer in the moment. Traditional approaches, on the other hand, focus primarily on the company’s goals, products, or services, developing offers and actions first, and then seeking to identify the right audience for those specific offers or actions.

What are the benefits of Next Best Action Marketing?

Today’s consumers increasingly demand that brands are in tune with their needs, interests, and priorities, and they expect companies to deliver messaging that’s relevant to those needs and interests. See the full article for more details.

Free Pre-Assessment Request

Do you want to know how your competitors are doing business?

Tell us a little about yourself below to gain data for free


Hi What’s your name?

Next

Hi [First Name], what is your company’s name and website?

Previous

Next

Is your company looking for any data on the following services:

Previous

Next

Gotcha! Do you want to monitor any specific competitor or market?

List of Competitors

  • Add competitor…

Previous

Next

Finally, what’s your email address and your phone number?

Previous

Send

Your Data is on the Way!

Our data scientists team is working for you by collecting data and we’ll come back to you shortly with a pre-assessment and proposal.

WYgroup BI uses the information you provide to us to contact you about our relevant content, products, and services . You can unsubscribe from communications from HubSpot at any time. For more information, check out WYgroup’s Privacy Notice.