TV Ad Measurement and Insights

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Nielsen Ratings

Ratings completed by Nielsen Media Research and are the traditional audience measurement system for Linear TV. Based on viewer surveys, Nielsen determines the audience size and demographics (age/gender) of Linear television programming in the United States.

How do Nielsen ratings work?

The numbers in a Nielsen rating act as a percentage. Nielsen estimates a total audience for a certain span of time, and ratings count as percentage points in that estimated audience. There are 118.4 million households and each point on a Nielsen rating represents a percent of that total number. See the full article for more details.

Why are Nielsen ratings important?

They help networks understand which shows to renew for another season and which to drop. They determine what a show’s audience is and, in turn, inform the prices that networks charge advertisers for those spots. Nielsen’s ratings are the basis for much of the economics around television advertising.

What does Nielsen company do?

The Nielsen Corporation is a global provider of market research and analysis of media and viewer interaction. It attempts to provide its clients with valuable insights into consumer behavior and marketing information.

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