Help Topics
-
Business Intelligence and Analytics
Advanced AnalyticsAffinity-Based RecommendationsAgile AnalyticsAnalytical DatabaseAnalytics ArchitectureAnalytics SuiteAnalytics-as-a-Service (AaaS)Application AnalyticsApplication Lifecycle Management (ALM)Behavioral SegmentationBig Data SecurityBusiness Intelligence ArchitectureBusiness Process Modeling (BPM)Call AttributionCloud AnalyticsCloud AutomationCollaborative FilteringColumnar DatabaseConnection StringContextual DataContinuous Intelligence (CI)Conversion AttributionCRM OnboardingCross-Channel TrackingData ActivationData BlendingData CleaningData DiscoveryData ExplorationData GovernanceData IntelligenceData MartData MiningData ModelingData PreparationData ScienceData StewardshipData StorytellingData Warehouse ArchitectureDatabase SecurityDeep LearningDescriptive AnalyticsDevOps Continuous IntegrationEdge AnalyticsEmbedded ReportingEntity Relationship Diagram (ERD)Financial Data ManagementFirmographicsGeo AnalyticsHealthcare AnalyticsHealthcare InformaticsIn-Memory BIInfused AnalyticsInteractive VisualizationKPI DashboardKPI TrackingLocation AnalyticsManaged CloudMarketing Acceleration PlatformMarketing AnalyticsMarketing Qualified LeadMobile AnalyticsMPP DatabaseNatural Language UnderstandingNet Promoter Score (NPS)Next Best Action MarketingOmnichannel RetailingOperational IntelligenceOperational ReportingPredictive Data AnalyticsPredictive MaintenancePredictive SegmentationPrescriptive AnalyticsProduct AnalyticsR AnalyticsReal Time DashboardReal-Time AnalyticsRelational DatabaseReporting PerformanceRetail AnalyticsRetention MarketingSelf-Service Business IntelligenceSQL for Data AnalysisTalent AnalyticsText MiningUnified Data ManagementUnstructured DataVisual Data AnalysisVisual Workflow
-
Customer Analytics
A/B TestingActive BuyerAffinity MarketingAffinity-Based RecommendationsAudience BuyingBaby BoomersBack to Back Focus GroupsBrand IdentityClickstream BehaviorCluster AnalysisCRM OnboardingCustomer Cohort AnalysisCustomer Experience Management (CEM)Customer JourneyLifestyle ResearchLifetime ValueRaceRevenue Per VisitorTarget AudienceUser IDUser-Generated Content (UGC)
-
Display & Native Advertising
Ad MediationAd ViewabilityAutomated bid strategyBehavioral AdvertisingContextual targetingConversion TrackingCost per acquisition (CPA)Display Advertising TrafficImpressionsInteractive Mobile AdsLocation-based Advertising (LBA)Native AdsPath Length ReportPlayable AdsProgrammatic Media BuyingRewarded Video AdsSmart ListsUser IDVideo Companion ImpressionsVideo PublisherView RateView-through conversion windowYield Management
-
Email Marketing
Contact FormEmail AutomationEmail ListExperience Optimization (EXO)Headline TestingSalesforce PardotWelcome Email
-
Market Research & Traffic Analysis
A.C. Nielsen Retail IndexA/B TestingAd Concept TestingAd Hoc ResearchAdobe AnalyticsAffinity MarketingBack to Back Focus GroupsCluster AnalysisCore Based Statistical Area (CBSA)Cross-Device MarketingData CollectionData MiningDirect ChannelDisplay ChannelEmail ChannelEngagement RateEye TrackingHomogeneous GroupsHypothesis TestingIndexLifestyle ResearchLikert ScaleMarket EffectivenessMarket SegmentationMarket ShareMonthly Unique VisitorsNet Promoter Score (NPS)Neural NetworkNiche MarketingNielsen RatingsObservation BiasObservation ResearchOrganic ChannelPaid Search ChannelPath Length ReportPrimary ResearchQualitative ResearchRaceReferral ChannelSocial Media ChannelWebsite Survey
-
MarTech and AdTech
Acme DataAdobe TargetAmazon CloudFrontAmazon RedshiftAnalanceAnswerMinerAppDynamicsBaremetricsBomboraBootstrapBrightcoveCisco CMX EngageDasherooDundas BIFivetranFunnelGoogle BigQueryGoogle Data StudioGoogle Marketing PlatformGoogle OptimizeHoneywell Operational IntelligenceIBM Cognos AnalyticsIBM InfoSphere Data ArchitectInspectletJenkinsKissflowKNIME Analytics PlatformLiveRampLookerMarketing Technology StackMarketoMicrosoft Power BIMicrosoft SQL Server ReportingNutanixOptimizelyPendoPowerCenter InformaticaQlikViewSalesforce PardotSAP Crystal ReportsSocialbakersSQLiteStriimTableauTobii DynavoxTrade DeskTrifactaUserExperiorVisual Website Optimizer (VWO)Wolfram MathematicaWooCommerceYellowfin BIYieldify
-
Mobile App Intelligence
Ad MediationAd ViewabilityAd WhalesAdjustApp Churn RateApp DemographicsApp MonetizationApp RatingApp Store TrafficApplication Lifecycle Management (ALM)AR (Augmented Reality) AdvertisingAverage Revenue Per Paying User (ARPPU)Cross PromotionDaily Active Users (DAU)Dynamic TestingIn-App AdvertisingIn-App BiddingInstant MessagingInteractive Mobile AdsK-FactorLocation-based Advertising (LBA)Mobile Ad FraudMobile AttributionMonthly Active Users (MAU)Playable AdsPush NotificationRewarded Video AdsSDK MediationSearch TermsServer Side MediationYield Management
-
Organic Search
Accelerated Mobile Pages (AMPs)Algorithm ChangeAlt AttributeAverage Order Value (AOV)Black Hat SEOBranded KeywordBreadcrumbBroken LinkDuplicate contentDwell TimeFeatured SnippetGoogle HummingbirdGooglebotHeatmapImpressionsIndex CoverageJavaScript (JS)Keyword CannibalizationKeyword ResearchLink ProfileMentionsNofollow linkOrganic KeywordPath Length ReportRedirectionResponsive WebsiteSchemaSearch EngineSearch TermsSEOShare of VoiceSitelinksUser-Generated Content (UGC)Word CountXML SitemapYahooYandex
-
Paid Search Advertising
Ad deliveryAd extensionsAd MediationAd strengthAd ViewabilityAutomated bid strategyAverage Order Value (AOV)Combined audiencesConversion AttributionConversion TrackingCost per acquisition (CPA)Floodlight TagHeadline TestingImpressionsKeyword ResearchLocation-based Advertising (LBA)Path Length ReportQuality scoreReturn on investment (ROI)SitelinksSmart BiddingSmart ListsUser IDView-through conversion windowYield Management
-
Social Media Sensing
Ad ViewabilityCommunity ManagerCountry ReachImpressionsInstant MessagingLocation-based Advertising (LBA)MicrobloggingNet Media CostPinterestPlayable AdsReachReputation ManagementRewarded Video AdsRich PinsSnapchatSocial Media ConversionsSocial Media ListeningUser-Generated Content (UGC)Video Companion Impressions
-
Technology and Innovation
Artificial IntelligenceBig DataBlockchainData WarehouseDeep LearningDisruptive InnovationInternet of ThingsMarketing Technology StackPredictive Data AnalyticsPredictive SegmentationPrescriptive AnalyticsR AnalyticsVoice Assistants
-
TV Ad Measurement and Insights
Ad ViewabilityAd-supported streaming video on demand (ASVOD)Addressable TVAdvanced TVAutomatic content recognition (ACR)Broadcast Addressable TVHousehold DataLocation-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen RatingsOver-the-top (OTT)Skinny BundleSubscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisementTelevision Viewer Rating (TVR)TV NetworkUpfrontsVideo on demand (VOD)
Nofollow link
Links that do not have an influence on the rankings of the linked site. To make a link a nofollow link, add the rel=”nofollow” attribute to the HTML of the link.
Why do some websites have nofollow links?
Nofollow links do not pass PageRank. Therefore, using a nofollow link means that link won’t pass PageRank (a Google-only measurement of the quantity and quality of links) to another page. This means, on the one hand, that Google cannot penalize you for linking to a site that’s known to be a low-quality site. They also can’t penalize you for linking out too much. See full article for more details.
Is there any tool to find high-quality backlinks?
Yes, there are plenty of SEO audit tools available for analyzing the website scores. Many of them are available free of cost with limited options. Whereas as several tools comes with paid version with plenty of options. Some of the best tools include SEMRush, Moz, Ahrefs, Netpeak Checker, SE Cockpit, SERPStat and many more. And of course, you can use your Google Search Console account to identify the most relevant links to your website pages.
How does we check nofollow and dofollow links?
First, you need to find a link on the page that accurately represents the kind of link you would be getting. Now you need to right click on the link and inspect the element. In Chrome by default “inspect element” is a context menu item. In Firefox the same is true, and other browsers generally have either a web developer console or a “view source” option. If you can’t inspect an element directly, you can view the source code of the entire page and search through it to find the specific link with specific anchor text you’re trying to locate.
A link will start with “<a” and will have a few different possible parameters. The “href” is the hyperlink reference, and is the destination of the link. If there’s a “target” parameter, it is specifying whether the link should open in a new window or in the same window. If there’s a “class” it’s a flag for CSS identification.
What you’re looking for, though, is “rel”. The “rel” parameter is the “relationship” between your page and the page being linked. This can show up in a link to a CSS file for the page, but the only parameter you actually care about is “nofollow”. If it says “rel=”nofollow”” it means the link is not followed. If no such tag exists, or if one of the other possible parameters exists, the link is likely followed. However, this is not 100% true! There’s one more place to check.