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Omnichannel Retailing

Omnichannel retailing is the practice by which a variety of channels are integrated and leveraged to influence a customer’s purchase decision.

Because the customer journey is no longer a linear experience and now includes multiple touchpoints, omnichannel retailing aims to provide a seamless shopping experience regardless of where the customer is (online or in-store), what device they are using (mobile or desktop), and what channel they are accessing content from (email, site, mobile app).

What does Omnichannel mean in retail?

Omnichannel — also spelled omni-channel — is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

What is omnichannel retailing?

Today’s clients combine the different channels according to their preferences and they expect an integrated shopping experience, so retailers must be able to reach and interact with them through combining all sales channels in a seamless manner. See the full article for more details.

What is Omnichannel retail strategy?

An omni-channel retail strategy is an approach to sales and marketing that provides customers with a fully-integrated shopping experience by uniting user experiences from brick-and-mortar to mobile-browsing and everything in between.

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