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Business Intelligence and Analytics
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Customer Analytics
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Display & Native Advertising
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Email Marketing
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Market Research & Traffic Analysis
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MarTech and AdTech
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Mobile App Intelligence
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Organic Search
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Paid Search Advertising
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Social Media Sensing
Ad ViewabilityCommunity ManagerCountry ReachImpressionsInstant MessagingLocation-based Advertising (LBA)MicrobloggingNet Media CostPinterestPlayable AdsReachReputation ManagementRewarded Video AdsRich PinsSnapchatSocial Media ConversionsSocial Media ListeningUser-Generated Content (UGC)Video Companion Impressions
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Technology and Innovation
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TV Ad Measurement and Insights
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Operational Reporting
Operational reporting is a reporting procedure that details the ins and outs of a company’s day-to-day deliverables, often concerning production. Typically, operational reports are short-term and use hourly, daily, weekly and monthly information.
These reports come in different time intervals, but generally focus on the short-term. Operational reports can also be modified by specific stakeholders and tailored to their needs to provide clearer insights.
What is operational reporting in business intelligence?
Business Intelligence has become an umbrella term used to illustrate the process of employing data to make key decisions that improve an organization’s performance. Operational reporting allows business users to complete their everyday tasks easily and efficiently.
What is Operational reporting and what can I use for?
Operational reporting provides a structural and tactical view of an organization. It details the daily aspects of operations, focusing on delivering BI insights that are immediately actionable. These reports provide a detailed view of the present and immediate necessities, highlighting key areas of need. In most organizations, operational reports are used as the support basis for rapid decision-making. See the full article for more details.
What is an operational analysis?
Operational analysis is a method of examining the current performance of an operational (or steady-state) investment and measuring that performance against an established set of cost, schedule, and performance parameters.
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