TV Ad Measurement and Insights

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Over-the-top (OTT)

Over-the-top (OTT) refers to film or video content that is delivered to a connected device over the internet, outside of the closed networks of telecom and cable providers.

What is the difference between an OTT platform and an OVP?

By strict definition, they mean the same thing. Over-the-top video and online video just refer to a video that is delivered over an internet connection. YouTube is a prime example. In the broadcast industry, an OVP (online video platform) is used to store and manage the videos that will be seen on an OTT platform. See full article for more details.

How does OTT service providers get content?

OTT service providers negotiate with content creators the rights to show their content. What really happens is that they negotiate with publishers that already has the rights for the media content, such as studios, premium cable channels, etc.