Market Research & Traffic Analysis

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Paid Search Channel

A popular channel that when well optimized, can bring great results.

What does paid search mean?

There are two types of search, organic search, and paid search. Organic search, as the name suggests, happens organically, meaning that it is not paid traffic. Paid search is the method of acquiring traffic through ads on the Search Engine’s Results Pages. These ads typically appear on the top of the page.

What is a paid search result?

A paid search result is an ad that shows up for a particular keyword.

What is the difference between PPC and paid search?

PPC is the most common cost model employed in paid search advertising. It means “pay per click” and it basically means that you pay the ad network for every click you get on your ad.