Social Media Sensing

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Playable Ads

Playable ads to put it simply, are ads that interact with users that function as some sort of a free demo for an app. They give an opportunity for users to engage with the app and to find out if they like it or not.

How are Playable Ads used?

Playable ads work as a “try before you buy” type ad unit, letting users interact with an app’s main features before installing it. It’s an ad that doesn’t feel like an ad. See the full article for more details.

What are some strategies for creating effective Playable Ads?

When making a playable ad for a game (or some other app), always make sure to concentrate on the feature that you think is the best or most interesting, anything that will make users more likely to download it.

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