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Predictive Segmentation

Predictive segmentation refers to the capability of automatically identifying and creating meaningful visitor segments characterized by a higher probability to react in a certain manner to specific events or conditions.

What is the main goal of predictive segmentation?

Predictive segmentation removes all of the manual work by automatically identifying and surfacing the valuable or high-potential traffic segments that should be targeted. However, as a standalone capability, it does not aid in determining the right experience that should be tailored for each identified segment. In other words, predictive segmentation advances a marketer’s position in the workflow, providing them with the proper segments to work with, but tailoring experiences remain guesswork that ought to be tested and validated.

What are the benefits of lead scoring?

Lead scoring is a model that helps marketing and sales teams to identify which prospects are potentially most valuable to the business and its sales funnel. It allows your sales reps to invest their precious time in pursuing the right leads to your business. See the full article for more details.

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