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Product Analytics

Product Analytics is an approach to better understanding how people use your product. With the application of a dedicated tool you can track each action a user takes within a product. It allows you to discover users’ digital footprints, analyze user flow and then identify improvement opportunities for the product, engage users and lift retention.

How do analytics work?

Data analytics applications involve more than just analyzing data. The analytics process starts with data collection, in which data scientists identify the information they need for a particular analytics application and then work on their own or with data engineers and IT staffers to assemble it for use.

What are data analytics tools?

Modern data analysis tools empower users to retrieve, combine, interact with, explore, and visualize data from any combination of sources, providing them with greater insight into their business processes, their industries, and their customers.

What are product analytics?

Product analytics is software that analyses how customers interact with their products. The software collects and manages the data, making it easier for designers and developers to gather feedback, paving the way for better quality of life improvements. See the full article for more details.

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