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Business Intelligence and Analytics
Advanced AnalyticsAffinity-Based RecommendationsAgile AnalyticsAnalytical DatabaseAnalytics ArchitectureAnalytics SuiteAnalytics-as-a-Service (AaaS)Application AnalyticsApplication Lifecycle Management (ALM)Behavioral SegmentationBig Data SecurityBusiness Intelligence ArchitectureBusiness Process Modeling (BPM)Call AttributionCloud AnalyticsCloud AutomationCollaborative FilteringColumnar DatabaseConnection StringContextual DataContinuous Intelligence (CI)Conversion AttributionCRM OnboardingCross-Channel TrackingData ActivationData BlendingData CleaningData DiscoveryData ExplorationData GovernanceData IntelligenceData MartData MiningData ModelingData PreparationData ScienceData StewardshipData StorytellingData Warehouse ArchitectureDatabase SecurityDeep LearningDescriptive AnalyticsDevOps Continuous IntegrationEdge AnalyticsEmbedded ReportingEntity Relationship Diagram (ERD)Financial Data ManagementFirmographicsGeo AnalyticsHealthcare AnalyticsHealthcare InformaticsIn-Memory BIInfused AnalyticsInteractive VisualizationKPI DashboardKPI TrackingLocation AnalyticsManaged CloudMarketing Acceleration PlatformMarketing AnalyticsMarketing Qualified LeadMobile AnalyticsMPP DatabaseNatural Language UnderstandingNet Promoter Score (NPS)Next Best Action MarketingOmnichannel RetailingOperational IntelligenceOperational ReportingPredictive Data AnalyticsPredictive MaintenancePredictive SegmentationPrescriptive AnalyticsProduct AnalyticsR AnalyticsReal Time DashboardReal-Time AnalyticsRelational DatabaseReporting PerformanceRetail AnalyticsRetention MarketingSelf-Service Business IntelligenceSQL for Data AnalysisTalent AnalyticsText MiningUnified Data ManagementUnstructured DataVisual Data AnalysisVisual Workflow
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Customer Analytics
A/B TestingActive BuyerAffinity MarketingAffinity-Based RecommendationsAudience BuyingBaby BoomersBack to Back Focus GroupsBrand IdentityClickstream BehaviorCluster AnalysisCRM OnboardingCustomer Cohort AnalysisCustomer Experience Management (CEM)Customer JourneyLifestyle ResearchLifetime ValueRaceRevenue Per VisitorTarget AudienceUser IDUser-Generated Content (UGC)
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Display & Native Advertising
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Email Marketing
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Market Research & Traffic Analysis
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MarTech and AdTech
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Mobile App Intelligence
Ad MediationAd ViewabilityAd WhalesAdjustApp Churn RateApp DemographicsApp MonetizationApp RatingApp Store TrafficApplication Lifecycle Management (ALM)AR (Augmented Reality) AdvertisingAverage Revenue Per Paying User (ARPPU)Cross PromotionDaily Active Users (DAU)Dynamic TestingIn-App AdvertisingIn-App BiddingInstant MessagingInteractive Mobile AdsK-FactorLocation-based Advertising (LBA)Mobile Ad FraudMobile AttributionMonthly Active Users (MAU)Playable AdsPush NotificationRewarded Video AdsSDK MediationSearch TermsServer Side MediationYield Management
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Organic Search
Accelerated Mobile Pages (AMPs)Algorithm ChangeAlt AttributeAverage Order Value (AOV)Black Hat SEOBranded KeywordBreadcrumbBroken LinkDuplicate contentDwell TimeFeatured SnippetGoogle HummingbirdGooglebotHeatmapImpressionsIndex CoverageJavaScript (JS)Keyword CannibalizationKeyword ResearchLink ProfileMentionsNofollow linkOrganic KeywordPath Length ReportRedirectionResponsive WebsiteSchemaSearch EngineSearch TermsSEOShare of VoiceSitelinksUser-Generated Content (UGC)Word CountXML SitemapYahooYandex
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Paid Search Advertising
Ad deliveryAd extensionsAd MediationAd strengthAd ViewabilityAutomated bid strategyAverage Order Value (AOV)Combined audiencesConversion AttributionConversion TrackingCost per acquisition (CPA)Floodlight TagHeadline TestingImpressionsKeyword ResearchLocation-based Advertising (LBA)Path Length ReportQuality scoreReturn on investment (ROI)SitelinksSmart BiddingSmart ListsUser IDView-through conversion windowYield Management
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Social Media Sensing
Ad ViewabilityCommunity ManagerCountry ReachImpressionsInstant MessagingLocation-based Advertising (LBA)MicrobloggingNet Media CostPinterestPlayable AdsReachReputation ManagementRewarded Video AdsRich PinsSnapchatSocial Media ConversionsSocial Media ListeningUser-Generated Content (UGC)Video Companion Impressions
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Technology and Innovation
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TV Ad Measurement and Insights
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QlikView
QlikView is a Business Intelligence (BI) data discovery product for creating guided analytics applications and dashboards tailor-made for business challenges. The software enables user to uncover data insights and relationships across various sources with QlikView’s Associative Data Indexing Engine.
Is QlikView easy to learn?
QlikView is one of the fastest evolving Business Intelligence (BI) and data visualization tool. It is very fast to deploy, easy to learn and very intuitive to use for a customer.
Does QlikView use SQL?
Yes, QlikView uses a fairly complete SQL implementation to lessen the learning curve for DBAs and BI Developers to do ETL (Extract, Transform and Load) from their traditional SQL Database into the QlikView in-memory Dashboard/Reporting datastores. The end-user of the QlikView dashboards does not need to know SQL.
Does QlikView require coding?
QlikView is the only in-memory tool with ETL engine to transform data from various data sources. The good news is that to become a QlikView Developer you don’t need a PhD in statistics to crack the data visualization code.
What language is used in QlikView?
QlikView has a combination of languages that can be used to manipulate data, VBscripting, SQL Server & C++, are few of languages. Generally, I personally think if you have Excel (VBA) Object Orient Programming language and SQL knowledge will be very useful.
Is QlikView an open source?
No. The QIX engine at the core of QlikView and Qlik Sense is closed source. However, given that extensions and the web rendering is done via JavaScript, there is a large community of developers and there are numerous extensions available.
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