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Qualitative Research

Qualitative research is a scientific method of observation to gather non-numerical data. This type of research “refers to the meanings, concepts, definitions, characteristics, metaphors, symbols, and description of things” and not to their “counts or measures”.

What is qualitative research examples?

Observations. Artifacts and archival records are just two examples of sources for qualitative research. One type of observation that is sometimes used in qualitative research is participant observation, which occurs when a researcher interacts (or participates) in the very situation that they are observing.

What are the main types of qualitative research?

The design of qualitative research is probably the most flexible of the various experimental techniques, encompassing a variety of accepted methods and structures. Read the full article for more details.

What is quantitative and qualitative research?

Quantitative research is “explaining phenomena by collecting numerical data that are analyzed using mathematically based methods (in particular statistics).”* Qualitative research seeks to answer questions about why and how people behave in the way that they do. It provides in-depth information about human behavior.

Where is qualitative research used?

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

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